Client
Entertainment

Role
Lead Designer

Contribution
Graphic Design, Packaging Design, Infographic

In 2012, Heineken hosted one of their biggest events—Sensation, Wicked Wonderland in Kaohsiung, Taiwan. The theme put a modern twist on its inspiration, Alice in Wonderland. We worked with directors, photographers, and fashion designers in the execution of a comprehensive campaign. We also designed a press kit that featured a limited edition bottle, event brochure, and a deck of cards to thematically reflect Heineken’s brand identity.