A strategy oriented platform

Discover is a financial institution known for their customer-driven services and simple finance management suited to beginners. To enhance interactions with card members, we integrated a CRM (Customer Relationship Management) strategy with a fresh visual approach in a series of email communications. Our goal was to reflect Discover’s core brand tenet—We treat you like you treat you.

PRE-DELINQUENCY
SUITABILITY / Tabs

Subject Line
We can lower your payments now—thank us later

Super Subject Line
Payment programs can do just that

we’re here to help

We approached the project from the card members’ point of view and, working with Discover, provided members with insightful information, gentle reminders, and guidance toward certain actions through further email communications. The tone of these communications is encouraging, recognizing that there’s a learning curve for beginners who are just starting to manage their financial situations, and Discover is here to help improve their overall finance experience with an array of educational initiatives. We use different visual methods, personalized tactics, and creative messages to engage with customers, all to help keep them on track.

PRE-DELINQUENCY / Recap

Subject Line
Knowing your spending habits is a good thing

Super Subject Line
See how you’re using your Discover card

stand out from the crowd

The most challenging thing is not only catching card members’ attention but also inspiring them to take action. First, we establish a clean and modern template with a refreshed Discover branding. The template is composed with a modular design in mind, and bold, direct headlines follow, with interesting graphic storytelling and strong calls-to-action.

We use visuals to keep the content informative but digestible. And to build a conversational tone, we craft witty, relatable lifestyle illustrations and messages. Finally, finance is more than just numbers.

DELINQUENCY SUITABILITY / Anchor

Subject Line
See how the cool kids are lowering their payments

Super Subject Line
You can too. How cool is that?

DELINQUENCY FRESH START /
Abandoned Cart

Subject Line
Ready to finish what you Fresh Started?

Super Subject Line
Finish lowering your payments now

DELINQUENCY SUITABILITY /
Video

Subject Line
If you only watch one Discover video this year…

Super Subject Line
Watch how we can lower your payments

88 Brand Partners

Client / Discover
Project Phase / Proposal, 2017
Executive Creative Director / Joe Popa
Associate Creative Director / Terry Boyd
Designer / Danielle Chen

back to WORK

or see other projects
Branding / Digital / Advertising / Packaging