Client
Agency

Role
Senior Art Director, Lead Designer

Contribution
UI/UX Design

United we brand

88 Brand Partners is composed of smart, talented people who are both professionals and inspirations. Here, we strive to produce high-quality work and nurture our 88 culture in the city of Chicago.

88 Website / Home

On 88’s website, we like to take the viewer on our day-to-day journey—both through our work and what makes us who we are.

 
 
88_Web_Home.jpg
 

88 Website / case studies

We take great pride in the relationships we’ve built with our clients. The case studies on our site tell their stories and describe the different approaches we took to meet the many challenges we’ve encountered. To best convey those stories to potential clients, we designed a clean and organized template that accommodates the various types of work we do. The blue banner provides fundamental information, but we really like to let the work speak for itself.

 
OurWork.jpg
OurWork_2.jpg
 
 

88 Website / defining our process

At 88, we have a strong foundation: an outline that guides us from start to finish. Along the way, we tailor the process to each client to achieve their goals. So, how we demonstrate our process on our site becomes the key visual communication challenge. To streamline each step and get the viewer familiar with it, we designed a secondary navigation—a sticky nav that appears when the viewer scrolls through the introduction—that functions as jump-links to each step. This creates two ways for aviewer to explore the page: scrolling through it in sequence, or clicking from step to step.

 
 
 

88 website / meeting 88ers

We are small, but mighty. Every 88 member plays a key role in our community. There is a natural collaborative dynamic at 88. We work side by side, we share skills, we learn from each other, and we play together. We all contribute our professional and personal interests to this space. Our energy is reflected in our culture.

The 88 site showcases our work and the people behind it.

 
88_Web_Team.jpg
 

Visit our site at 88brandpartners.com

 
 
 

A strategy-driven agency

At 88, we believe that impact and engagement reflect our hard work. We work closely with our clients on keeping track of data results across all digital platforms. It’s essential to validate our work through the lens of statistics in order to learn from past experiences.

This inspired an idea to develop an extensive digital dashboard that houses all the data—a one-stop destination to review results from a large scale.

 
Dashboard_Home@2x.jpg
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88 Brand Partners

Project Phase / Website (2019), Dashboard (2021)
Executive Creative Director / Joe Popa
Director of Creative Technology / Tom Astley
Senior Developer / Brian Travers
Creative Content Strategist / Kevin Cahalin
Art Director / Danielle Chen
Designer / Jessie Friesen

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Branding / Digital / Advertising / Packaging