Client
Healthcare

Role
Art Director, Lead Designer

Contribution
Campaign Development, Broadcast, Advertising, Graphic Design

 

NorthShore University HealthSystem is a comprehensive healthcare network in the Chicago region. In 2018, NorthShore wanted to elevate their campaign Healthcare for What’s Next to the next level. We approached this challenge by sharpening the branding for their major service lines, and distinguishing the strong suits of each while maintaining overarching campaign elements to present the brand as a whole.

ESTABLISH A FORWARD-THINKING VISION

I created a new visual system that maintains the core of the NorthShore brand but integrates a minimal color palette, lightweight font, and modular structure to accommodate various media needs. The direction of photography focuses on individuals and personalization, to communicate directly with our target audience.

 
 
 

Advanced Primary Care

Prevent & Predict, Personalized Care

 
 

The End of Illness :30 (2019)
Team / 88 Brand Partners, Fiona Media Company, Optimus
My Contribution / Storyboard Development, Graphic Design, On-site Art Direction

Gold, Telly Awards Winner, 2020 (Local TV / General Hospital)

 
 
 
2081NS_APC_Print_EndOfIllness_ChicagoHealthMagazine_8.125x10.5_PRO.jpg
 
2081NS_APC_Print.jpg
2081NS_APC_Print2.jpg
Wide+Billboard+Mockup.jpg
 
 

Orthopaedic & Spine Institute

Mobility & Pain-free Living

 
 

One Goal—Your Goal :30 (2019)
Team / 88 Brand Partners, Fiona Media Company, Optimus
My Contribution / Storyboard Development, Graphic Design, On-site Art Direction

Silver, Telly Awards Winner, 2020 (Local TV / General Hospital)

 
 
 
 
MockUp_3.jpg
Ortho_banner_1.gif
 
Ortho_LandingPage-01.jpg
 
 
 

Cardiovascular institute

 
 
 
Billboard%2BPSD%2BMockup.jpg
 
 

Interactive experience

To reach the audience further, we designed an interactive experience that displays in large touch screens at community locations as well as functions on mobile devices. It’s a family friendly, interactive learning game designed to increase the engagement for the NorthShore.

 
 
 
 
 
 

88 Brand Partners

Project Phase / Production, 2018-2020
Executive Creative Director / Joe Popa
Associate Creative Director / Terry Boyd, Andy Yamashiro
Director of Creative Technology / Tom Astley
Senior Developer / Brian Travers
Senior Art Director / Danielle Chen

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